bcit marketing communications associate certificate

Outside of the classroom, he is the President of Echo Communications Inc., a reputation management consulting firm that helps companies across North America.

Heath is a global-award-winning communications expert who has taught thousands of PR students at five different universities and colleges across Canada over the past 10 years. Before joining the world of communications and marketing, she had a distinguished career as a journalist where she honed her expertise. Throughout her career, Silvana has led multi-faceted, integrated communications strategies at TRREB, LCBO, and CAA.

She currently works as the head of communications at the Toronto Regional Real Estate Board (TRREB). In addition to her ability to make the complex simple and the invisible, visible, Silvana has a flair for creating and amplifying authentic stories while maintaining brand integrity and corporate reputation. Silvana’s attitude, commitment, and determination have earned her a reputation as an expert in her field with a finger on the pulse of emerging digital communications and marketing trends. She is a creative communicator and a strategic thinker with a real passion for storytelling.įor 20 years, she has been engaging and inspiring audiences with her award-winning work, both as a broadcast journalist and communications professional. Silvana ignites story ideas and sparks conversations. Advance through the program with the same peer cohort and build your professional network.Develop your skills through experiential assignments and projects.Curriculum developed in collaboration with marketing leaders.Develop a content marketing strategy that aligns with your organization’s goals.Explore CRM best practices and marketing automation to enhance meaningful communications and engage with customers.Identify the steps of the customer’s journey and apply them to a digital marketing strategy to attract and retain customers.Develop technical competencies in user data and segmentation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), CRM (Customer Relationship Management), communications, and PPC (Pay per click) advertising.Master web analytics, email marketing, content marketing strategy, editorial planning, copywriting and consumer research.

In the full-time Post-Graduate Certificate in Digital & Content Marketing, you’ll develop the tools you need to create the right digital brand impact, covering areas across business and marketing. Master a professional digital and content marketing skill set and gain the expertise and confidence to make data-driven marketing decisions that show results.

Bcit marketing communications associate certificate